For partners

A clean sponsorship surface for sports market readers.

PlayDelta helps fans compare market price, model fair line, delta, confidence, and source health without accepting wagers or presenting reads as betting instructions.

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Independent product · not currently sponsored or endorsed by Kalshi · informational only · 18+

The partnership case

A mobile second screen for live prediction markets.

PlayDelta turns market movement into a fast fan-facing explanation, then hands interested users to the exact market with visible source labeling and disclosed attribution.

Live utilityTop Read, probability path, ranked board, and event lanes built for game-day scanning.

Measured handoffAttributed market opens, shares, saves, lane use, and partner intent events.

Responsible framingWatch is the default. Missing prices, stale data, and incomplete soccer books suppress public edges.

Audience moment

Fast sports decisions, explained calmly.

The site is built for users who want a quick read before opening a deeper board: Top Read, Full Board, Source Health, saved cards, and shareable market summaries.

Brand posture

Revenue without muddying the read.

Ads and referrals are separated from market logic. PlayDelta keeps sponsor messaging disclosed, secondary, and outside the primary signal/action cluster.

Inventory

Available placements

Top Read placement Native sponsorship near the focused market read, clearly labeled and separated from the read.

Board feed placement In-feed unit between the explainer/board surfaces for users scanning the slate.

Rail placement Desktop sidebar unit near Source Health and How to Read, away from mobile decision controls.

Event sponsorship World Cup, MLB, golf, and major-event market education takeovers with disclosure.

Measured actions

30-day pilot

A concrete package a prediction-market partner can test.

01Sponsored event lane

One clearly labeled World Cup or major-event lane, kept outside model scoring.

02Attributed market handoff

Consistent UTM-tagged opens to the relevant market or search result.

03Shareable live reads

Coordinated share cards for the strongest event moments, with approval controls.

04Performance report

Market opens, Top Read engagement, shares, saves, and lane activity from configured analytics.

Editorial firewall: sponsorship never changes model fair, delta, confidence, or risk state.

Integration readiness

The plumbing is already in place.

Kalshi-resolved source badges
Direct market and search handoffs
UTM-tagged outbound links
GA4 / Plausible event hooks
Mobile share cards
Three-way soccer guardrails
Stale-data suppression
Visible referral disclosure
Independent model language

Controls

Built for approval workflows.

Ad units stay dormant until approved IDs are present. The site supports `ads.txt`, AdSense account meta, labeled ad slots, and a build-time readiness check.

Disclosure

Independence is part of the product.

When ads are enabled, PlayDelta shows a site-wide independence note: ads support the site, but market reads remain informational and independent.

Partner with PlayDelta

Let’s build a sponsor package around the cleanest sports moments.

Good fits include prediction-market education, sports data tools, newsletters, creator partnerships, and disclosed referral programs.

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